Privacy Policy
Last updated: February 18, 2026
True Form London operates this store and website, including all related content, features, tools, products, and services (the “Services”) to provide you with a personalized shopping experience. Our store is powered by Shopify, which allows us to deliver these Services.
This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, use our Services, make a purchase, or otherwise interact with us. In case of conflict between our Terms of Service and this Privacy Policy, this Privacy Policy prevails regarding your personal data.
By using our Services, you agree to the collection and use of your information as described in this policy.
PERSONAL INFORMATION WE COLLECT
“Personal Information” refers to any data that identifies you or can reasonably be linked to you.
We may collect the following:
- Contact details: name, address, billing/shipping address, phone number, email
- Financial information: payment details, transaction data
- Account information: login credentials, preferences
- Transaction data: purchases, returns, browsing behavior
- Communication data: messages sent to our support team
- Device data: IP address, browser, device type
- Usage data: how you interact with our website
HOW WE COLLECT INFORMATION
We collect data from:
- Directly from you (when you place orders or contact us)
- Automatically (via cookies and browsing activity)
- Service providers (payment processors, logistics, etc.)
- Partners and third parties
HOW WE USE YOUR INFORMATION
We use your personal data to:
- Provide, operate, and improve our Services
- Process orders, payments, shipping, and returns
- Personalize your shopping experience
- Send order updates and customer support messages
- Send marketing and promotional communications
- Prevent fraud and ensure security
- Comply with legal obligations
SHARING YOUR INFORMATION
We may share your data with:
- Shopify and service providers (payments, shipping, analytics)
- Marketing partners (for advertising and promotions)
- Affiliates and business partners
- Authorities when required by law
SHOPIFY RELATIONSHIP
Our store is powered by Shopify. Shopify processes your data to provide and improve the Services.
For more information, see Shopify’s Privacy Policy:
https://privacy.shopify.com
THIRD-PARTY LINKS
Our website may contain links to third-party sites. We are not responsible for their privacy practices.
CHILDREN’S DATA
Our Services are not intended for children. We do not knowingly collect data from individuals under 16.
DATA SECURITY & RETENTION
We take reasonable measures to protect your data, but no system is 100% secure.
We retain your data only as long as necessary for:
- Providing services
- Legal compliance
- Dispute resolution
YOUR RIGHTS
Depending on your location, you may have the right to:
- Access your personal data
- Request correction or deletion
- Request data portability
- Object to processing
- Withdraw consent
- Unsubscribe from marketing emails
To exercise your rights, contact us below.
UK / EU RIGHTS (GDPR)
If you are in the UK or EU, you may also:
- Restrict processing
- Object to certain uses of your data
- File complaints with a data protection authority
INTERNATIONAL TRANSFERS
Your data may be transferred outside your country, including to countries with different data protection laws.
We rely on legal safeguards such as standard contractual clauses where required.
CHANGES TO THIS POLICY
We may update this Privacy Policy at any time. Changes will be posted on this page with an updated date.
CONTACT INFORMATION
If you have any questions or requests regarding this Privacy Policy, contact us at: